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The Nature of Positive Reinforcement

The power to positively influence those around us is available to all, whether at home or in the workplace.  Taken directly from his widely popular book, Other People’s Habits, ADI Founder and Chairman, Aubrey Daniels, provides a detailed look at positive reinforcement and examines why it is essential to changing and sustaining desired behavior.

Complete the form to DOWNLOAD this chapter excerpt and learn:

• why positive reinforcement, if used correctly, is so powerful
• why good intentions are not enough
• what happens to behavior when it is no longer being reinforced

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