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Chapter 2: Selling with Precision

Get an inside look into this detailed guide for supporting sales coaches in doing more of the right activities that lead to improved performance from their salespeople. This free excerpt provides an understanding of Precision Selling and Precision Coaching and offers an introduction to building customer behavior into your coaching.

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Additional takeaways from this book include:

• Identifying and measuring desired results
• Targeting a customer population
• Recognizing the early indicators for attaining future results
• Acting on the critical sales behaviors that make a difference

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